The Lacrosse Marketing Co: Helping Lacrosse Brands Grow Authentically

Tired of juggling multiple tools and systems to run your lacrosse business?

Get a one-stop solution to scale, manage and sustain your growth.

Whether you're just starting out or feeling stuck at a growth plateau – there’s only so much you can handle on your own.

Managing schedules, fielding endless emails from parents, and sending out repeated payment requests through Venmo is slowing you down.

We streamline your backend operations and enhance your customer's experience, so that they're more likely to join, buy or recommend your brand in this competitive industry.

The result? Higher revenue and efficient systems that grow with you.

Explore Packages

5-Star Reviews

18240

Players Impacted

307

Events Marketed

265

Client Retention Rate

Here's what we do.

Custom HubSpot CRM buildouts, Email Marketing and Website Development.

We develop your company's CRM and the tools you need to market, manage, and scale your lacrosse business.

Our custom solutions include website development and strategic marketing automations tailored to the unique needs of the lacrosse community.

Imagine having a single, centralized platform to efficiently manage:

Event Scheduling: Organize your sessions and events with ease.
Event Marketing: Enhance participant engagement and promotions.
Contact Database Segments: Maintain detailed player information for better communication.
Product Campaigns and Sales Automations: Leverage your contacts and convert leads into loyal customers.

We design each element to function seamlessly and elevate your professional appearance and product quality.

This can boost your site traffic, Instagram efforts, contact totals, and increase player signups.

Picture This:

A new player wants to attend your session or event.

They land on your sleek, mobile-friendly website with a seamless signup process.

Once they click, “pay”, their player profile information is added to your backend CRM.

A confirmation email automatically sends them everything they need to know for the event, and the next one, and the one after that.

This is the power of an efficient, integrated system using HubSpot.

Best for Starters

Solopreneur
Business

Starting with

6 or 12 month
Retainers

Ideal if: You’re a coach or solopreneur looking to build a sound coaching service leveraging your unique skills.

What you get: An intensive strategy to establish or refine your online presence, streamline your event and registration processes, and kickstart your brand's marketing efforts.

Learn More

Enterprise
Business

Starting with

6 or 12 month
Retainers

Ideal if: You’re scaling to grow a comprehensive, full-service business that extends beyond individual offerings.

What you get: This package offers deeper, strategic integrations and marketing automations to support a larger business structure, higher traffic, and operational demands.

Learn More

All Packages Include

HubSpot CRM Buildout
Domain Integration to HubSpot
Email Integration to HubSpot
LeagueApps Integration to HubSpot
Technical Admin Support for HubSpot
Email Marketing (Events, Newsletters etc.) in HubSpot

À la carte

Instagram Management & Marketing
AthesAI Integration (Subscriber Content)
Blog Design in HubSpot
Website Design on HubSpot (Additional Cost)

2024 Headshot-1

Meet Ryan

Founder and Owner of The Lacrosse Marketing Co.

When I’m not deep in HubSpot, you’ll find me shooting a crisp 99 on the golf course or enduring yet another Philadelphia sports heartbreak. My goal is to be a valuable, trusted, and transparent partner to your business—not just another third-party marketer following a playbook written by ChatGPT.

I’ve tailored every part of my approach to maximize your efficiency and focus on your product.

After boosting revenue for top-tier lacrosse brands like First Class Lacrosse and Goaliesmith, I decided it was time to expand this expertise to more leaders and up-and-comers in the lacrosse industry like you.

DIY methods might’ve gotten you to where you are now. But we both know they won’t propel your business to the next level of revenue and trusted following.

You know it. I know it. It’s time to invest in the powerful strategy and systems that elevate your professional image, save you headache, and increase your earnings through an authentic product.

Ryan is simply put, in a league of his own.

- Mike Gvozden, Goaliesmith

Take The Jump →

First Class Lacrosse

From Deemer Class and Matt Dunn

First Class Lacrosse utilizes HubSpot's CRM for their Email Marketing, Content Management, Automations and Contact Database. They also use HubSpot's CMS for their Website and Landing Pages.

10x Annual Premier Events
2x Summer Camps
24/7 Online Content Community

See Case Study

Goaliesmith

From Andrew and Mike Gvozden

Goaliesmith utilizes HubSpot's CRM for their Email Marketing, Content Management, Automations and Contact Database. They also use HubSpot's CMS for their Website and Landing Pages.

7x Annual Premier Events
5x Nationwide Camps
24/7 Online Content Community

See Case Study

Customers in over 135 countries are growing their businesses with CRMs.

228,000+ brands use HubSpot.

The cost of your disconnected set up might be more than you realize.

Mark Glicini Peak Performance

From Mark Glicini

Mark Glicini Peak Performance utilizes HubSpot's CRM for their Email Marketing, Content Management, Automations and Contact Database. They also use HubSpot's CMS for their Website and Landing Pages..

BA in Economics from Yale University
PhD in Sport & Performance Psychology from San Diego University
2021 Premier Lacrosse League Champion with the Chaos Lacrosse Club

Bitter Lacrosse

From The Bitter Family

Bitter Lacrosse utilizes HubSpot's CRM for their Email Marketing, Content Planning, and Contact Database. They also use HubSpot to leverage their player and parent registration data from LeagueApps through our custom built integration.

2x Summer Camps
2x Annual Men's Tournaments
2x Annual Women's Tournaments

MD3LAX

From Mckenna Davis

MD3LAX utilizes HubSpot's CRM for their Email Marketing, Content Planning, and Contact Database. They also use HubSpot to leverage their player and parent registration data from LeagueApps through our custom built integration.

3x Inside Lacrosse, IWLCA, USA Lacrosse All-American
1x National Champion
143+ Boston College's All-Time
Assists Leader

We're looking to work with Coaches - Solopreneurs - Programs.

Are we the right group for you?

We work with brands that prioritize quality products and services to genuinely support players, parents, and coaches throughout their lacrosse journey.

We’ll be a great fit if you:

110% committed to your business. Because we are not a marketing solution that relies solely on AI-driven content creation, ideations, or playbooks.
Prioritize real, valuable products. We value human interaction, original content, and grassroots connections.
Practice what you preach. We collaborate with founders who personally practice and stand behind these principles, just as we do.

Working with us will provide you a partnership that understands how to navigate the sea of AI overload and diluted lacrosse training options. We're here to streamline your operations and enhance your brand's authentic presence.

Let's Work Together →

Frequently Asked Questions

How can HubSpot's CRM system benefit my lacrosse business?

A custom CRM system streamlines your operations by consolidating scheduling, event sign-ups, player information, and marketing campaigns into one central hub. This saves you time and improves your customer experience. This boosts conversions, allowing to focus on the product you're supplying to your players.

How long does it take to see results from your marketing packages?

The timeframe for seeing measurable results can vary based on several factors, including the complexity of your needs and your specific goals. However, most clients begin to see noticeable improvements in customer engagement and revenue within 6-9 months of implementing our systems and strategies.

Can I choose specific services, or do I need to purchase a full package?

We offer both full-package solutions and the flexibility to choose specific services tailored to your needs. During our initial consultation, we'll discuss your goals and challenges to determine the best approach for your target audience and business.

Do you handle content strategy, public relations, and digital advertising?

Our main focus is your CRM, website, and marketing automations. We don’t typically dive into content creation, but we’re here to lend a hand with content planning and strategic guidance for Instagram depending on your package.

What guarantees do you offer that this will work for my lacrosse business?

We don’t promise absolute guarantees due to the dynamic nature of marketing strategy and business growth. But our track record with leading lacrosse brands in North America like First Class Lacrosse, Goaliesmith, Bitter Lacrosse and AthesAI demonstrates our capability to deliver for your business.

Continuing To DIY Your Process

❌ Continuing with a DIY approach due to lack of time or expertise means missed opportunities and wasted time.

❌ Juggling multiple platforms can confuse and frustrate your potential customers, leading to lost sales and unnecessary headaches.

❌ Managing various spreadsheets, checking multiple softwares, and coordinating with customers via text & email is not sustainable.

Working With Us

✅ With our services, we manage the heavy lifting – allowing you to focus on activities that generate revenue.

✅ We provide a cohesive system for client tracking, registration, and marketing initiatives. This streamlines your processes and makes it easier for customers to engage and become loyal.

✅ Our integrated solutions simplify running your business and enhance your overall efficiency.

Are you looking ahead?

Things are moving fast. If you don't adapt, your customers will go elsewhere.

You may be excelling right now, but what about next year? Managing and marketing a business introduces constant new challenges, requiring you to evolve. To do that, you'll need:

Expert Backend Solutions: Contact your clients effortlessly. Provide seamless interactions that build trust and encourage loyalty.
Increased Efficiency: Spend less time on administrative tasks and more on the activities that generate revenue—the parts of your business you truly enjoy.

Upgrading your systems not only makes your business more efficient but also positions you as a leader in the lacrosse world.

The future of your business depends on the choice you make today.

Start Today