Mindset Performance Lacrosse
Mindset Performance Lacrosse is TJ Holston's lacrosse training company in Millersville, Maryland, serving players across Greater Baltimore and Annapolis. Small-group dodging and shooting, strength and conditioning, and Blue Chip, an all-access membership for competitive boys and girls.
About Mindset Performance Lacrosse.
TJ Holston was, by his own account, one of the worst players on his JV team as a freshman. He outworked it: First Team All-County as a senior, then a four-time All-Conference attack and midfielder in Division III with over 200 career points. He has more than 10 years of coaching behind him and is a NASM-certified personal trainer.
Mindset Performance Lacrosse trains boys and girls in small groups built around game IQ and complete offensive play. The lineup runs from Future Stars for younger players, to Dodging & Shooting Academies capped at 8 players, to strength and conditioning in Millersville, to Blue Chip in Crofton: unlimited dodging, shooting, and weight-room work for players 2032 and older, with rosters capped at 30 a season.
Building a lacrosse training business.
When TJ came to us in 2025, he was building MPL from the ground up. He had the coaching and players who wanted to train with him. He needed a brand, a website, a way to take payments, and a way to fill programs that didn't depend on word of mouth.
He also needed all of it to run while he was on the field, because a solo coach doesn't have hours in the week for chasing payments or answering the same scheduling question twice.
A website, a CRM, and payments in one place.
A website on HubSpot CMS. We built mplacrosse.com with men's and women's training, and gave every program its own page: price, schedule, roster cap, location, a short "Is this the right fit?" check, and TJ's Google reviews. A parent can tell in about a minute whether a program fits their kid.
Payments that log every enrollment. Programs sell through HubSpot payment links, and every payment lands in a Program Enrollments pipeline in the CRM with the program attached. Every enrollment since day one sits in one place, with no spreadsheet to reconcile.
Waitlists when programs fill. When a session sells out, its page switches to a free waitlist, so the next family still has somewhere to go.
Meta Ads that fill Blue Chip.
We run TJ's Meta Ads: the strategy, campaign setup, targeting, and budget. MPL supplies the photos and video, and we build the campaigns around them, aimed at players and parents close to Millersville.
The fall 2026 Blue Chip push ran for three weeks on a small daily budget. It was a message ad, so families sent a DM and TJ decided whether each player was a fit. The DMs started the first week, signups followed while the ad was still running, and Blue Chip sold out 3 weeks before registration closed.
Enrollment doubled in year two.
From 2025 to 2026, MPL's enrollment doubled. Reviews grew 2.5x year over year, every one of them 5 stars, and TJ's Instagram picked up real traction along the way.
The growth gave TJ room to hire. He added a strength and conditioning coach in 2026, and MPL's strength and conditioning program now runs three days a week in Millersville, as its own membership and as half of Blue Chip.
Mindset Performance Lacrosse, answered.
What is Mindset Performance Lacrosse?
Mindset Performance Lacrosse (MPL) is a lacrosse training company founded by TJ Holston in Millersville, Maryland. It runs small-group training for boys and girls across Greater Baltimore and Annapolis, including Dodging & Shooting Academies, strength and conditioning, Future Stars for younger players, and the Blue Chip Program.
Who is TJ Holston?
TJ Holston is the founder of Mindset Performance Lacrosse. He was a First Team All-County player in high school and a four-time All-Conference Division III attack and midfielder with over 200 career points. He has more than 10 years of coaching experience and is a NASM-certified personal trainer.
Where does Mindset Performance Lacrosse train?
Strength and conditioning runs in Millersville, Maryland, and the Blue Chip and Dodging & Shooting programs train in Crofton, Maryland. MPL works with players across Greater Baltimore and Annapolis.
What is the MPL Blue Chip Program?
Blue Chip is MPL's all-access, month-to-month membership for competitive players 2032 and older. Players can attend as many dodging and shooting and strength and conditioning sessions as they want, and rosters are capped at 30 per season. It sold out 3 weeks before registration closed.
Does Mindset Performance Lacrosse train girls?
Yes. MPL runs women's training alongside men's, including a Women's Dodging & Shooting Academy and a Women's Blue Chip Program.
What does The Lacrosse Marketing Co. do for Mindset Performance Lacrosse?
We built mplacrosse.com on HubSpot CMS, set up HubSpot CRM and payment links so every enrollment is tracked, and run MPL's Meta Ads. Enrollment doubled from 2025 to 2026, reviews grew 2.5x, and Blue Chip sold out 3 weeks before registration closed.